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Working Mom Wednesday: Mommy Track’d
By metropolitanmama | April 9, 2008
Intelligent. Successful. Driven. These words describe Amy Keroes, the founder of Mommy Track’d - a “multitasking site” for moms who “work full full time, work part time, or are taking some time off but plan to go back.”
Check out Amy’s credentials…
- received her undergraduate degree from Northwestern University and her law degree from UCLA.
- worked at Gap for six years, managing the Company’s intellectual property litigation and all marketing related partnerships and promotions.
- lives in Mill Valley, California with her husband Jeff, her seven-year-old son Matty and her five-year-old daughter Jessie.
ME: How long has Mommy Track’d been around and why did you create it?
AMY: In 2005, I was living the harried life of working motherhood. I started to look for something - a resource that helped and entertained working moms. When I couldn’t find it, I set out to create what I was looking for.
I launched Mommy Track’d in May of 2006. About six months in (in September 2006), I took on a partner - Dawn Dobras. Now, I’m working “full time” on the site.
ME: What is your long-term vision for the site and what new features/layers would you like to add in the future?
AMY: This spring, we will host our 3rd bay area event (our last one was sold out at over 600). We’d like to take those events to new levels and offer new formulas to help moms manage working motherhood.
We also hope that 2008 takes us to new levels in terms of traffic and ad revenue.
My new book also just came out last month: Mom’s Ultimate Family Organizer: A One-Stop Planner for Busy Moms (Chronicle Books, 2008). It has calendar sections, pull-out to-do lists, emergency lists, and more.
Of course, we’d also like to add more and more diverse content on the site and we’re working to improve the community section of the site.
ME: On average, how many unique visitors currently log on to your site per month?
AMY: We’re at about 50,000 per month.
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Amy stresses that the site is not a “working moms against non-working moms site. We are a place to discuss issues – both practical and ridiculous.”
Amy has graciously offered a copy of her new book to one Metropolitan Mama reader. To enter, all you have to do is stop in at the Mommy Track’d website. Then, leave a comment below about something that “strikes” you about the site - what is your favorite feature, what is your impression of the site, etc.
WIN IT! One winner will receive a copy of Amy Keroe’s new book - Mom’s Ultimate Family Organizer: A One-Stop Planner for Busy Moms. To enter, simply leave a comment on this post (see instructions above) prior to Wednesday, April 16 at midnight (don’t forget to follow the rules). The winner will be announced and contacted on Thursday, April 17. * Winner must provide a U.S. mailing address.
*UPDATE* The winner is #11 Aimee. Congratulations!
Topics: Mom-Owned Business, Working Mom Wednesday, contests, website spotlight, working mother |
April 10th, 2008 at 8:20 am
I don’t know the proper bloggy words for it, but the fact that her site rolls/rotates through some of the pictures and links is kind of nice; it creates less clutter and keeps the reader looking and interested. The site looks modern and up-to-date. The planner looks really useful for all kinds of moms, and I’d love to try it! Thanks!
April 10th, 2008 at 10:11 am
I’m not a working mom, per se, but I am a nearly-full-time student in addition to staying home with my daughter. Between home, family, and school I’ve got a lot of things to keep track of. I’d love a planner that could help me with that.
April 10th, 2008 at 11:06 am
This could be great help for SAHM’s.
April 10th, 2008 at 11:46 am
The way it’s set up, it very much emulates exactly what it’s for, a working mommy. It’s busy, but not overly so, which is not usually the case for a mommy, working or not. I like the way it’s set up, it’s easy to maneuver your way through it, and the style is fun!
April 10th, 2008 at 11:58 am
Would love to have this book. With two very involved children this is exactly what I need.
April 10th, 2008 at 12:21 pm
Great prize–something every mom needs.
April 10th, 2008 at 1:03 pm
That was fun!I liked the Mommytackd news desk and got a laugh from the Funny Papers by Betsey Streeker!
April 10th, 2008 at 1:21 pm
Wow!!
April 10th, 2008 at 1:36 pm
I really like the Mommy Track’d site. It is well organized and easy to navigate. Plus, I really like the layout.
April 10th, 2008 at 1:38 pm
funny papers was funny
April 10th, 2008 at 2:46 pm
The website was very interesting! I like that they have so many resources for moms — from tips and articles to timesavers to a store with great tools. It seemed so positive and encouraging by the nature of what they offer. That made me like to even more!
April 10th, 2008 at 4:36 pm
I’ve been looking for one of these/
April 10th, 2008 at 4:54 pm
The first thing that impressed me was the fact that the home page wasn’t busy and full of “clutter”. Colors are pleasing to the eye, yet capture your interest. Overall, the website gets an A+. Thanks for sharing!!
April 10th, 2008 at 5:04 pm
my fave section is the mom-owned businesses
April 10th, 2008 at 5:56 pm
I absolutely LOVE the newsflash items, especially about how men could get more lucky…LOL!! The background and colors are great, easy on the eyes. Keep up the good work!
April 10th, 2008 at 6:06 pm
[...] Where: Metropolitan Mama [...]
April 10th, 2008 at 6:08 pm
I love that it has page for planning birthday parties and vacations!
April 10th, 2008 at 6:43 pm
I love staying organized! Help me!
April 10th, 2008 at 6:45 pm
I love the colors..
April 10th, 2008 at 6:50 pm
I like the Quick Survival Tips feature and the color scheme of the website.
April 10th, 2008 at 7:05 pm
I would have to say those eyes in the header are beautiful! I’ve been here before and that was the first thing that jumped out at me! Just gorgeous;)
April 10th, 2008 at 7:20 pm
this is great! this is something every mom needs
April 10th, 2008 at 9:03 pm
Hello! Her site is a little retro looking. The style and the colors! I like it. It is easy to navigate and find what you are looking for. The one thing that really spoke to me are her columns. Some are about the funny side of being a harried working mom and others are a little more serious. All in
all, it is a great place to learn a lot. Your book looks and sounds great. Please enter me in your drawing. Thanks very much…..Cindi
April 10th, 2008 at 9:06 pm
Interesting interview as always. As a work at home Mom I have the challenge of balancing business and kids, too. Not easy, but well worth it.
April 10th, 2008 at 9:19 pm
Boy….would my daughter ever love this! She LOVES to organize and schedule things. This would help her out tremendously! Thanks!
April 10th, 2008 at 9:44 pm
wow, this sounds great to schedule my very busy life homeschooling 7 kids and getting all the other things organized in our lives from PE to piano!
April 10th, 2008 at 10:06 pm
This sounds like a great book, Stephanie.
Thanks for the chance to win!
PS~ I love your new blog design! So Chick!
April 10th, 2008 at 10:15 pm
I like the style and the colors.
April 10th, 2008 at 10:24 pm
I like the merchandise that is picked for contests. Everything is something I’d use!
April 11th, 2008 at 12:16 am
I like the THREE martini complaint section.
Hilarious and I could relate to the writer
Please count me in to win this.
I need all the organizing tools to manage my life with a busy toddler and a young adult.
Thank you
April 11th, 2008 at 1:17 am
I more than need this! Thanks!
April 11th, 2008 at 1:50 am
Finally a site with an amazing sense of humor…I love this about the site…and the colors and layout catch your eye immediately…have book marked and can’t wait to read more.
Thanks for great contest
April 11th, 2008 at 3:37 am
This is a great giveaway! I’d love to win. Im super-duper-ocd organized, lol
April 11th, 2008 at 4:38 am
This site has it all!
April 11th, 2008 at 6:47 am
i am glad i found this, it is great
April 11th, 2008 at 6:53 am
I would love this to help me get my cluttered calendar under control. Such a fantastic site, btw, really nice layout.
April 11th, 2008 at 6:55 am
the colors and layout catch your eye immediately
April 11th, 2008 at 7:21 am
I could really use this
April 11th, 2008 at 7:33 am
mom-owned businesses
April 11th, 2008 at 7:45 am
This would definately help my busy family!
April 11th, 2008 at 8:27 am
i liked reading about the mom owned businesses
April 11th, 2008 at 10:41 am
I like the section “Books, viewed and reviewed” with so little time to read, I like to have an opinion on a book before I spend time reading it.
April 11th, 2008 at 10:49 am
funny papers was funny
April 11th, 2008 at 1:05 pm
I like the quick survivor tips
April 11th, 2008 at 1:29 pm
Please enter me and thank you!
April 11th, 2008 at 1:52 pm
I love how easy to use the site it. It’s also looks nice as well. Thanks for entering me.
April 11th, 2008 at 3:49 pm
I love their “Anti-Princess Reading List”!
April 11th, 2008 at 5:53 pm
I am a mom of two little kids and also I am a daycare provider, organization is my LIFE! this would be awesome to win, please please sign me up!!
April 11th, 2008 at 7:41 pm
The Stay Connected part is great. I am 7 months pregnant and I already feel a distance between me and my childless friends. This tool will help me focus on staying connected.
April 11th, 2008 at 7:41 pm
This would be perfect for my 30 year old daughter, a hard working mother of two active boys.
April 11th, 2008 at 10:42 pm
Please enter me in the sweepstakes! Thank you!
April 11th, 2008 at 10:54 pm
Between school, my blogs, Connor, and endless family stuff I could really use the help! LOL
I blogged you on Prize-a-Tron!
http://www.prizeatron.com
April 12th, 2008 at 11:52 am
My life is complicated and I need a good planner.
April 12th, 2008 at 4:47 pm
I like the WORKING MOM WORKOUTS especially the five minute workouts!
April 12th, 2008 at 11:06 pm
oh wow! there are so many different aspects of this organizer that’ll help me stay organized even when things are crazy!
April 12th, 2008 at 11:40 pm
I love the Birthday Planning Page!
April 13th, 2008 at 1:32 am
Oh my heck…where has this site been all my life! I love the funny stuff, I love the serious stuff. I really love the products. It’s wonderful to find a site that really supports me as a working mom!!!
April 13th, 2008 at 11:07 am
I am loving the whole site,but especially the forums.
April 13th, 2008 at 1:01 pm
The whole site is nice but I like the Brown Bag Working from Home area. Thanks!
April 13th, 2008 at 1:27 pm
I like tips on planning b-days
April 13th, 2008 at 3:56 pm
I love how organized this site is.
April 13th, 2008 at 7:06 pm
I am a CPA and a soccer mom. A little organization needed desperately.
April 13th, 2008 at 10:04 pm
THis might be the organizer Im looking for- I’ve tried other systems- but none has worked exactly for us
April 13th, 2008 at 11:37 pm
This would help me get my act together!
April 14th, 2008 at 9:52 am
OOOH, fun! This would be such a huge help, with running my own business plus helping with 2 (all from home), plus taking care of a 2 1/2 year old and being 5 months pregnant.
Thanks!
April 14th, 2008 at 11:45 am
suvivor tips
April 14th, 2008 at 1:53 pm
I like the brown bagging section with advice about working at home.
April 15th, 2008 at 7:17 am
I will be homeschooling my kids next year and I can see so much benifit to this item and staying organized!
April 15th, 2008 at 9:46 am
I love your blogroll. It’s fun to read through and look at some other sites/Moms and see what they are able to do to. I love seeing women balance being a Mom with other things!
April 15th, 2008 at 10:07 am
what a great prize…I would love to give this to my super-busy daughter-in-law…Talk about scoring brownie points.
April 15th, 2008 at 2:47 pm
Love the resources for moms — Also the tips and articles and timesavers and a store with great tools - seemed positive and encouraging - like the b-day planning page as well!
April 15th, 2008 at 5:24 pm
I love the life.doc the most (sold out at the moment) and the doorganizer is ingenious!
April 15th, 2008 at 8:15 pm
I love how it can help me get organized!
April 15th, 2008 at 8:37 pm
First of all, great website! I added it to one of my favorites! This first thing that got my attention were the survival tips- isn’t that what motherhood is all about?
There were some really great ideas from other moms that we ALL need to be reminded of!! The second thing that caught my attention were the books that were reviewed and recommended. I love to read and especially about my passion - being a mom!
April 15th, 2008 at 8:45 pm
I love the fact that she has a portfolio on her site. Not all artist do that.
April 15th, 2008 at 10:15 pm
I need this!
April 16th, 2008 at 4:48 am
Help! Working mom of a 1st grader while I try to pass College Algebra…really could use this
April 16th, 2008 at 6:22 am
I like the concept of the website and the colors and layout are great but I (upon a quick look) did not really find good laid out plans for a Mom who might use the site. There were stories, anecdotes and tips that could be useful but those seemed to be randomly placed on their respective pages. I would like to be able to go there for a specific need/problem and find a solution.
Thanks for the chance to win!
April 16th, 2008 at 7:04 am
Life gets chaotic at any age I thought by middle age it wouldbe so much easier to plan/store/organize/ Forget It!!! Nice wonderful asset to help us all!!! Best of luck to all who Enter!!! Many Thanks !!!! SW
April 16th, 2008 at 8:39 am
I like the merchandise
April 16th, 2008 at 8:58 am
I love the site, but as a mother with a 12 year old softball player, I sure could use a vacation. Any tips. Some times you just to to escape and inexpensively. Sure could use the planner. I am ready to fill in my getaway.
April 16th, 2008 at 9:55 am
I love how it could help me get organized!
April 16th, 2008 at 10:52 am
I’m a homeschool teacher and mom of a 1 year old who has currently been displaced from our house due to a fire. I could use some more organization!
April 16th, 2008 at 11:01 am
Being a working mother…I need all the organization I can get and this site was great to see!
April 16th, 2008 at 12:05 pm
I LIKE THE FUNNIES
April 16th, 2008 at 12:14 pm
~ I could use this! ~
April 16th, 2008 at 1:55 pm
Ireally need this!
April 16th, 2008 at 2:52 pm
Nice organization!
April 16th, 2008 at 4:03 pm
I like the funnies!
April 16th, 2008 at 4:58 pm
I could really use this!
April 16th, 2008 at 5:14 pm
I like the contests.
April 16th, 2008 at 5:22 pm
Thanks!
April 16th, 2008 at 5:34 pm
Would love to win.
thank you
April 16th, 2008 at 5:54 pm
**I need help, I could really use this!**
April 16th, 2008 at 6:20 pm
I would love to win this book. I’m so unorganized, so it would really help.
April 16th, 2008 at 7:03 pm
The colors and layout catch your eye immediately!
April 16th, 2008 at 9:01 pm
I like the Treat Yourself section
April 16th, 2008 at 9:23 pm
Sure would help me to organize!
Thanks
April 16th, 2008 at 10:22 pm
I love the Get Organized feature!