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How to effectively use business cards at conferences
By Stephanie | January 2, 2009
As many of you know, I attended BlogHer ’08 in San Francisco this past July. My husband and I had just discovered we were pregnant (much to our delight) the night before my departure…and I felt myself slipping into the land of nausea shortly thereafter. But I decided to go anyway.
I never really did give an adequate “re-cap” of my trip due to the fact that morning sickness quickly took over from there and I won’t do that here. BUT I would like to point out that I was a bit taken aback by the onslaught of business cards that awaited me.
Since there are quite a few other blogging/business conferences coming up that you may be attending (Blissdom, Mom 2.0 Summit, BlogHer ’09, SXSW Interactive, to name a few…), I thought I’d give a brief “lesson” on business card etiquette…in the off-chance that you’re nervous about that kind of thing.
There is, after all, a proper way to use and distribute business cards in order to maximize their potential.
Here is what NOT to do:
- Hand someone your business card at the onset of a conversation and/or before you have had an opportunity to “connect.”
- Give your business card to ANYONE who is breathing before gauging his/her interest level in your product, service, or blog.
- Prepare an “elevator pitch” about your business/blog and give it with timed perfection like those guys at the county fair who sell fancy schmancy blenders that will chop up absolutely anything in under 10 seconds.
Essentially, the purpose of the business card is to serve as a “reminder,” to jog a person’s memory about you…because you were just so incredibly likable and professional. You need to connect FIRST, “sell” second.
The Golden Rule applies. Think about the other person first. Ask about his/her business/blog/interests. Say something memorable. Talk about something interesting. Be genuinely kind. THEN – after the conversation and the laughter – THEN AND ONLY THEN should you pull out a business card.
Even then, I’m not a fan of just forcing it into the other person’s hands. Good manners should still be present. Why not say gracefully, “It was so nice meeting you and hearing about XXX (your two-year-old, how you ended up at this conference, etc.). Would you be interested in keeping in touch?” There, that wasn’t so hard.
And when you accept a business card, don’t just stuff it in your pocket or purse (where it is sure to be scrunched up, forgotten, or colored on by your toddler). Write a little note to yourself on the back (“she works in the marketing dept.” or “he has a 3-year-old” or “her daughter is heading to college this fall”) so you can follow-up properly. Then, file the business card away in your pretty, professional, and pink 72 ct. Business Card Case by Rolodex (on sale at Amazon.com right now for $17.49).
Okay, you don’t have to have that specific case. But I will point out that it is a “beauty.” The faux leather is so sleek and sharp-looking. The snap front is classy and it’s a handy size – not too bulky to carry with you from session to session. Plus, it features a mini notepad and pen loop for easy note-taking.
I also have the Rolodex Resilient Pink Journal (~$20) and it is equally attractive. It includes both a large and small notepad, a place for handouts, 2 pen loops, and 5 small pockets for business/credit cards. I bring this one to meetings with me – especially when I want to leave my purse and laptop behind.
Whether you’re promoting your mom blog, your Arbonne business, your design business, or your PR company…remember that organization is crucial and friendliness isn’t optional. Consider others first. Smile. Relax. Be thoughtful. Don’t be “sales-y.” That’s the real way to win customers…and to make friends.
YOUR TURN: Are you going to any blogging/business conferences in 2009?
WIN IT! One winner will receive the Resilient Pink 72 ct. Business Card Case AND the Resilient Pink Journal by Rolodex. To enter, leave a comment on this post prior to Saturday, January 10 at midnight (don’t forget to follow the rules). * Winner must provide a U.S. mailing address.
*UPDATE* The winner is #134 JenniferR. Congratulations!
Topics: contests, product review, working mother | 147 Comments »
January 2nd, 2009 at 6:49 pm
I am going to Blissdom and I don’t do cards – although I enjoy receiving them from others after we’ve chatted so that I can visit them online. I always feel as though my little blog isn’t worthy of cards so I just skip giving out my own. Silly perhaps but I really am going for reasons other than building my readership.
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January 2nd, 2009 at 6:51 pm
I’m hoping I’ll be going to my first BlogHer! But I did join a local blogging group and have received several business cards. This one is so much cuter than what I have now.
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January 2nd, 2009 at 7:30 pm
I’m not, but I go to scientific conferences related to work and I’d love a nicer way to keep things organized besides my giant black portfolio.
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January 2nd, 2009 at 9:21 pm
ok, well I would love to win of course. I’m on the eve of attending my very first “bloggy eveny” blissdom 09! I’ve never thought of bringing cards, but I think I just might…
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January 2nd, 2009 at 11:30 pm
I don’t think I’ll make it to a blog related conference this year but would love to when my twins are a little older. Great picks for a business card holder and portfolio, these are classy and have personality!
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January 3rd, 2009 at 12:25 am
I am determined to make it to BlogHer this year – I haven’t been to one yet and since it’s only a couple of hours away, I’m going to find a way somehow to get there. I wish I could get to BlissDom in February, but Nashville is just too far.
I’d love to win these – I just got my business cards for my review site today! :)
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January 3rd, 2009 at 6:51 am
Great! Thank you!
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January 3rd, 2009 at 6:59 am
What a great article! Girl, I’m so impressed with you. You do a great job. I really needed this little lesson.
And I would so love to win this! :-)
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January 3rd, 2009 at 7:00 am
P.S. I’m going to BlissDom and She Speaks! :-) I would love to go to BlogHer but I’m not sure I can swing it, with She Speaks being the weekend afterwards.
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January 3rd, 2009 at 7:09 am
I like this giveaway, thanks.
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January 3rd, 2009 at 7:41 am
Exactly what I was looking for. . . now a stay-at-home mom, I’m eyeing the “mommy cards.”
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January 3rd, 2009 at 8:09 am
I really, really wanted to go to Blissdom, but it’s not going to happen. I’m hoping for BlogHer. I’m just a little fish in the sea, but I want to grow! I’d love to actually meet some of the awesome ladies that I read about all the time!
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January 3rd, 2009 at 8:19 am
Would love to win this prize. With a plethora of medical problems requiring the help of N.I.H. doctors on both the East and West coasts, this would be so helpful to keep all of their cards and those of the related hospital facilities organized.
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January 3rd, 2009 at 8:21 am
It looks like a good way to get organized for ’09.
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January 3rd, 2009 at 8:28 am
At the moment I have no plans to go to any conferences, but you never know. I could still use these for my everyday life, though! Right now I have my business cards stuffed (and I mean STUFFED) in my wallet, and I can hardly get them out when I do need them.
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January 3rd, 2009 at 8:41 am
Probably not, but I’d love to use this for other business meetings. :)
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January 3rd, 2009 at 9:15 am
I’m not sure but could find other uses for it.
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January 3rd, 2009 at 10:18 am
I plan on attending my annual library conference this summer and my cards always come in handy. I would love to win the card holder instead of having my cards tucked into a pocket in my purse.
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January 3rd, 2009 at 10:35 am
I’d love having either of these products. I have always wondered what to do with business cards and journaling is one of my favorite things to do (and I don’t do it enough!) I could also use both for the business I plan to start up designing things. Organization is something I need to work on too!
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January 3rd, 2009 at 10:39 am
Great for BlogHer conference
gkstratos@yahoo.com
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January 3rd, 2009 at 11:51 am
Great post! I’m not a big business card giver-outer because I never know when or how to give them. Im SO excited to be going to BlissDom in February. But I’ll miss my conference buddy. Weep! :(
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January 3rd, 2009 at 12:39 pm
No, but would love to win this for a great friend! Love the journal
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January 3rd, 2009 at 12:47 pm
Great tips! I’ll def put to use at Mom 2.0 Summit this year!
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January 3rd, 2009 at 1:03 pm
I can’t afford to go to a blogger conference but I wish I could. I think there’s a wealth of information out there that I could use.
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January 3rd, 2009 at 1:58 pm
I am much too busy to go to conferences. I bet it would be fun to go.
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January 3rd, 2009 at 2:48 pm
not that i can think of
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January 3rd, 2009 at 4:06 pm
I was going to go to Blissdom but have pretty much decided against it for this year as we just decided that we’ll return to Jamaica next Dec. and the deposit is due by the end of Feb. so I’m not sure that it would fit in the budget. I am going to BlogHer and most likely Blog World Expo this year.
Great biz card tips!
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January 3rd, 2009 at 4:51 pm
I will be attending the NCTM conference for math teachers in Washington D.C. I’m stoked!
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January 3rd, 2009 at 5:15 pm
I am not going to any blogging conferences this year nor any business conferences. Our office budget has been slashed due to the economy. I could really use the card holder though.
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January 3rd, 2009 at 5:56 pm
No plans right now to go to any blogging conferences.
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January 3rd, 2009 at 6:08 pm
going to a work one- not blogging but work
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January 3rd, 2009 at 6:23 pm
I’m not going to any blogging conferences, but I find that the “Mommy Card” is quite useful to me when I meet new moms at play groups and other functions. Inevitably we don’t have a pen or paper between us, or hands free to write with, so the cards are very helpful for keeping in touch.
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January 3rd, 2009 at 6:49 pm
I wont be attending any conferences this year
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January 3rd, 2009 at 7:17 pm
We already have 4 trips planned for 2009 (ugh) so it is unlikely that I will attend any conferences this year. I would like to in 2010 though. Thankfully I should not have to travel for work this year though!@
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January 3rd, 2009 at 8:57 pm
Hi!
Those are some great business card tips.
Especially the “golden rule”. Too many people just want to pass out cards, when what they could be doing is connecting with people.
I dugg your post (http://digg.com/business_finance/How_To_Use_Business_Cards_at_Conferences)
Have a great day!
Mark
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January 3rd, 2009 at 9:28 pm
I don’t anticipate going to any conferences but I appreciate the tips. I will be trying to market my soaps and I will keep your tips in mind.
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January 3rd, 2009 at 9:39 pm
no, I just started blogging this past month. I’ve been doing only websites til then, BUT…I did just join a crafters meet up off of a blogging site, if that counts.
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January 3rd, 2009 at 10:14 pm
no,I wont be attending any events
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January 3rd, 2009 at 10:52 pm
I have a possible conference planned for later this year.
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January 4th, 2009 at 1:57 am
I have not planned on going to a business or blogging convention, but I just may. I am self-employed and need to seek more work.
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January 4th, 2009 at 5:37 am
no, I won’t be going to any this year
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January 4th, 2009 at 6:24 am
I do not know if I will this year.
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January 4th, 2009 at 6:30 am
No, I will not be going to any this year. However, I attend alot of conferences for work and this would be perfect!
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January 4th, 2009 at 6:43 am
I have just started a company and am currently trying to decide which conference(s) I’m going to attend.
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January 4th, 2009 at 6:47 am
Yes the first business meeting I have this year is the last of February in Tampa or Charlotte..I will probably know at the last minute.
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January 4th, 2009 at 6:54 am
no i wont
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January 4th, 2009 at 8:11 am
No, I won’t be going to any blogging/business conferences. I wish I was! Thank you for the contest!
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January 4th, 2009 at 8:23 am
I am not much on conferences, but as an attorney, I LOVE business cards…always need to know others in different specialties. I would be so proud to have such an adorable case to keep mine in!
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January 4th, 2009 at 8:34 am
Would love to win this for my sister, who’s in marketing/event planning. She’d love it, and carries around a notepad all the time. The business card holder is something she doesnt have yet. I’m not going to any conferences this year – as I’ve decided to stay at home with our son, due end of this month. But I’ve been to plenty in the past, and these items are key! Great giveaway.
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January 4th, 2009 at 9:14 am
No plans at this time.
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January 4th, 2009 at 9:59 am
I don’t have any plans to go to any this year, but with work something could come up. I would love to win this. Thanks!
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January 4th, 2009 at 10:23 am
Boy this would help me become very organized.
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January 4th, 2009 at 10:30 am
No, I won’t
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January 4th, 2009 at 10:32 am
These are just what I need.
Thank You!
janetfaye (at) gmail (dot) com
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January 4th, 2009 at 10:41 am
I won’t be. I am too old to travel these days!
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January 4th, 2009 at 11:01 am
Not me, I rarely leave home other than for shopping (and with this economy, that isn’t often).
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January 4th, 2009 at 11:03 am
Lol, I loved the what NOT to do, especially the one about not giving it to just anyone who is breathing!
And I don’t blog, so I won’t be going to any conferences, but I enjoy reading yours!!
Also, I can’t figure out how to subscribe, any help?
autumn398 (at) yahoo.com
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January 4th, 2009 at 11:09 am
I am not planning on going to any conferences this year, but have high hopes for many changes in the New Year.
The card case and journal are adorable!.
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January 4th, 2009 at 11:14 am
I will be going to several conferences this year and just had some cards made. This would be absolutely wonderful!
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January 4th, 2009 at 11:58 am
No, but I’d love to win this for my daughter.
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January 4th, 2009 at 1:22 pm
I’m not going to any conferences, but I am planning to open an Etsy shop so I could really use these to keep myself organized.
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January 4th, 2009 at 1:47 pm
I AM GOING TO HAVE KNEE SURGERY FOR 2009, SO I AM NOT GOING TO CONFERENCES THIS YEAR. BUT THIS WOULD BE VERY HELPFUL FOR KEEPING RECORDS OF ALL THE NEW PEOPLE THAT I WILL BE MEETING ON THIS JOURNEY.
THANK YOU SO MUCH FOR THIS GREAT PRIZE!
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January 4th, 2009 at 3:17 pm
I am starting college in the summer and I know the number of cards is going to swell. Thanks for an excellent way to keep them handy.
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January 4th, 2009 at 3:24 pm
I really appreciate your advice on business cards. I never had a business card, until I started working:) I have so many important business cards from others that would fit great in that adorable case.
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January 4th, 2009 at 4:41 pm
I’ll probably be involved in business conferences, but not ones that involve blogging.
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January 4th, 2009 at 4:57 pm
This is great for keeping in touch and organized.
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January 4th, 2009 at 5:57 pm
The Resilient Pink Journal and the Business Cards are a great way to get started in business!
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January 4th, 2009 at 6:40 pm
I’m not planning to go to any conference at the moment, but I might now that I know about them. Love the journal!
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January 4th, 2009 at 7:18 pm
Ni I won’t be able to but would love to use for all my sales meetings!
Carla
cpullum(at)yahoo(dot)com
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January 4th, 2009 at 7:40 pm
Very nice, thanks!
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January 4th, 2009 at 7:43 pm
I travel every month for business and this case would be so cute! Thanks for the contest!
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January 4th, 2009 at 8:42 pm
This would come in handy when I meet other moms while I’m out and about.
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January 4th, 2009 at 9:15 pm
myniece could use this in college
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January 4th, 2009 at 9:28 pm
A rolodex in a fantastic looking case. I would love to have this for business.
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January 4th, 2009 at 10:50 pm
Interested in Blissdom — work conferences are TBD
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January 5th, 2009 at 5:35 am
I am not planning to attend any conferences but my daughter would love these for her first real career!
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January 5th, 2009 at 5:40 am
I will not attending the conference, but would love to win these for my everyday business use! Thanks!
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January 5th, 2009 at 7:15 am
I will be attending a conference later this year and would love this
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January 5th, 2009 at 7:31 am
I am going to an AFP conference later this year. This would be a great item.
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January 5th, 2009 at 8:05 am
Fantastic ideas! I already have a pink phone book and a few pink calendars/planners. These would fit in well with my life and style.
Now I need to learn more about blogher and the likes.
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January 5th, 2009 at 1:52 pm
I’m not attending any conferences but I do hand out cards for my trucking business and receive many cards associated with the business
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January 5th, 2009 at 1:57 pm
I won’t be going to any blogging conferences this year, but will probably go to one work-related one. I’m always looking for some system to keep those cards in; maybe this would help.
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January 5th, 2009 at 2:36 pm
this looks like a great organizational tool! thanks for the chance!
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January 5th, 2009 at 3:39 pm
No, not going to any blogging/business conferences..but am always looking ONLINE for blogging help :)
tskrush (at) cox (dot) net
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January 5th, 2009 at 8:29 pm
I’m not going to any blog conferences. But they sound like fun!
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January 6th, 2009 at 12:19 am
Oh, that pink darling thing is just elegance! Which means, of course, it’s me.
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January 6th, 2009 at 7:39 am
This sure would come in handy for my use.
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January 6th, 2009 at 9:52 am
Would Love to win, love pink
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January 6th, 2009 at 1:49 pm
I *so* want to go to Blissdom but it doesn’t look like it’s going to happen.
Thanks for the nice giveaway!
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January 6th, 2009 at 4:35 pm
I am not going to any, but I’d love this as a gift to my wonderful boss!
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January 6th, 2009 at 5:43 pm
wow this is so useful for me
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January 6th, 2009 at 6:43 pm
I am not going to any conference, but these would be very useful to me in my career.
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January 7th, 2009 at 1:05 am
I didn’t even know there were blogger conventions, so know I’ve no plans to go to any. I do use business cards and a portfolio in my line of work, so these items would fit in nicely with my stuff. The journal would be handy when I’m meeting with clients. Much more professional than walking in with a pad of paper. Thanks for the giveaway!
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January 7th, 2009 at 4:51 am
I have no plans at the momment to go to any conventions. ty 4 the awesome giveaway and entry:)
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January 7th, 2009 at 7:52 am
I am a newbie at this and am attending my first blogher event.
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January 7th, 2009 at 9:46 am
I’m thinking this would be great for my partner. While she has no specific plans to attend anything, she will be graduating soon with a major in music and minor in computer science. Which means tons of networking in her future. Thanks.
Heidi
sweet_soul_sistermi@yahoo.com
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January 7th, 2009 at 11:16 am
I don’t have any conferences or anything, but would actually like to put my name in the hat for my sister who is a realestate agent. This would be perfect for her birthday coming up.
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January 7th, 2009 at 1:25 pm
I wish I was going to a confrence this year!! I just have been too sick to go anywhere!
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January 7th, 2009 at 4:15 pm
The business conferences in my area have been few and far between for the last couple of years. Hopefully, with the state of the economy, things will change this year. If so, I’ll be there!
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January 7th, 2009 at 6:26 pm
beautiful
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January 7th, 2009 at 7:58 pm
I doubt I’ll be going to any conferences this year. I have a hard time justifying spending our family money on me doing individual travel, especially for blogging. It’d be different if I were traveling on my own to meet with girlfriends or something like that, but even then I’d feel guilty. I suppose if I ever lucked into a sponsor I’d be all over that opportunity. Somehow I don’t see *that* happening anytime soon.
I’d love to win the business card holder though. I always lose the cards I’m given because I don’t have anywhere to keep them!
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January 7th, 2009 at 9:53 pm
This business card holder is such a fashion statement and also very useful. Don’t Grinch me, just pick me.
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January 8th, 2009 at 10:37 am
I am a psychotherapist with a website and a newyears resolution to start a blog – do several conferences a year – this would be great!!
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January 8th, 2009 at 4:29 pm
I am a teacher and enjoy going to education conferences during the coming summer. This would be great to carry around for notes and cards.
Thanks for the giveaway!
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January 8th, 2009 at 4:54 pm
I really could use this for the conferences I go to throughout the year.
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January 8th, 2009 at 5:54 pm
I love the journal…I’ve been wanting to find something nice to write in ideas I come up with (I’m a big idea person)for my business, home,how to make things easier, more organized or time efficient – invention ideas – dreams, movies I want to see, poetry, story ideas…etc.
I love the idea of the business card case as well…I’m going to be getting my Massage Therapy License soon, and although I want to begin by working in an Oncology department eventually I want my own business and will be attending networking functions like conferences and Chamber of Commerce meetings and this would come in very handy.
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January 8th, 2009 at 8:47 pm
I am not going to any conference this year but I do subscribe to different blogs and keep up regularly online!
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January 9th, 2009 at 11:19 am
how stylish!
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January 9th, 2009 at 12:43 pm
No I will not be attending any conferences. But I’d still love to be entered for this giveway :) Thanks.
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January 9th, 2009 at 1:35 pm
nice!
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January 9th, 2009 at 2:36 pm
cute case. Pink!
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January 9th, 2009 at 4:06 pm
Am in first stages of creating a blog & found you by (happy!) accident. I do intend to attend conferences on west Coast!
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January 9th, 2009 at 4:44 pm
Not planning on any conferences this year but hopefully next year.
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January 9th, 2009 at 6:06 pm
I am not.
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January 9th, 2009 at 6:34 pm
I’m not planiing it this year but maybe in the future
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January 9th, 2009 at 6:51 pm
How stylish. Would love to be going to conference to just be able to use these.
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January 9th, 2009 at 7:15 pm
I haven’t yet been to a blogger conference, but I am thinking about it this summer. I would also love to have these for my small business.
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January 9th, 2009 at 7:33 pm
no, i won’t be attending any
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January 9th, 2009 at 9:49 pm
I don’t have plans to attend any conferences in the near future, but I love going to writers conferences. It’s so inspiring and educational to hear professional writers and editors talking about their craft. I could use the card case and the journal in my work, though. They are snazzy!
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January 9th, 2009 at 11:42 pm
I would love to go to one and was invited to a nice small one, but it’s not in the budget for this year!
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January 10th, 2009 at 12:16 am
I am not going to any conferences in 2009.
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January 10th, 2009 at 3:54 am
I will be going to a large business conference in March so this would be ideal.
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January 10th, 2009 at 5:31 am
Not sure yet whether I will be attending any conferences this year. Last January I was able to go to Florida for a conference (which was great!) and this prize would really come in handy. Thanks!
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January 10th, 2009 at 5:49 am
this would be great for me to use on a daily basis.
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January 10th, 2009 at 6:07 am
Very timely contest. Great ideas! I need this for Blissdom coming up, along with a fresh round of cards printed. I’d better get on that! Thanks for the reminder.
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January 10th, 2009 at 8:14 am
I would love to use one of these count me in thanks for the chance
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January 10th, 2009 at 8:30 am
I will finally be able to find my business cards!
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January 10th, 2009 at 10:48 am
no i dont think i will be attending any :(
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January 10th, 2009 at 11:06 am
I’m forever sticking cards in my wallet, dropping them in my purse, using them as bookmarks. This way, I will actually be able to find them to use them! Great idea.
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January 10th, 2009 at 1:26 pm
I will be going to three conferences this year related to the transportation industry. Dallas, Lousiville, and Las Vegas. I would love this win. What a great product!
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January 10th, 2009 at 3:08 pm
I haven’t been to a blogging conference but am always going to other conferences for work. These items would be great to bring. They are professional and feminine!
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January 10th, 2009 at 4:07 pm
I am not aware of any conferences yet. However, I am planning to do a remake of my family’s business over this next year and take it in a new direction, so it is possible.
As for organization, that is my big resolution this year. My hubby has been shocked at the changes in our house and that so far I am carrying through. I am hoping that I will continue until it is a habit!
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January 10th, 2009 at 5:19 pm
No blogging conferences for me — still don’t have my blog up! I do have a couple of activism conferences I’m signed up for, and this would be very nice to have for those.
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January 10th, 2009 at 5:37 pm
I’d love to go to one of the conferences after I’ve got my blogs a little more organized…but I would love this business card case to keep track of the many business cards I acquire, and want to save in one neat place!
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January 10th, 2009 at 6:04 pm
These look really nice.
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January 10th, 2009 at 6:13 pm
love it
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January 10th, 2009 at 7:22 pm
No, I’m a casual blogger so I won’t be attending any conferences, but they sound like great fun!
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January 10th, 2009 at 7:28 pm
I have pink business cards.
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January 10th, 2009 at 8:46 pm
This would help me be one professionally organized MAMA!!! Or at least pretty close! : )))
Thanks so much for this fabulous give~away and the amazing review! : )))
leahita[at]gmail[dot]com
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January 10th, 2009 at 9:14 pm
I will be attending BlogHer 09.Thanks for all the good tips.
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January 10th, 2009 at 9:30 pm
This is great for keeping things in order.
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January 10th, 2009 at 9:33 pm
I want to go to a conference, but I don’t have one scheduled
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January 10th, 2009 at 9:43 pm
Very Cute.
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January 10th, 2009 at 9:54 pm
I’m not attending any right now, but I’m very curious. I love to write and review and connect with people, so why not? Now, to gather the funds… haha. Thanks for the giveaway!
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January 11th, 2009 at 2:56 am
I don’t plan on going to any blogging/business conferences in 2009.
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January 14th, 2009 at 2:35 pm
I think its great someones writing about things like business card etiquette. A lot of times people just go about it the completely wrong way.
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January 13th, 2010 at 11:02 am
This is exactly the sort of advice and script I needed! Thanks!
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