I previously shared my grand idea about how some billionaire out there should create An Airline for Families. I am 100% convinced that an airline like that would be raking in the dough in absolutely no time. Unfortunately, that airline doesn’t exist…yet.
As such, what you probably want to know is which of the current airline options has the best and boldest family-friendly policies. You likely want to know which airline’s personnel will smile at your baby, give snacks to your toddler, and/or provide a kind word of encouragement in a dire moment.
I wish I could give you great news that there are plenty of airlines that fit that description, but the truth is that most airlines aren’t very kid-friendly at all. Most airlines have a scanty section on their website about child fares, identification, and baggage – and that’s about it! There are no travel tips, no amenities mentioned, no “babies are welcome” stickers, and no photos of happy families.
The “lack” actually makes my heart a little sad because the implication is that families really aren’t valued in the travel industry.
{Side Note: I couldn’t help but notice that Continental Airlines has a direct link in a drop-down menu under “Travel Information” on their home page about Traveling with Animals, but only a tiny section about Traveling with Infants (and it’s quite hidden too)! Such a pity.}
I spent a good deal of time on US airline websites tonight and there are only three that appear to offer anything for families:
- American Airlines offers changing tables in select aircraft lavatories.
- Southwest offers Infant Fares for babies under age two, peanuts/drinks on every flight, and changing tables in select aircraft lavatories.
- JetBlue, which is probably the best option that is currently available, offers a variety of FREE snacks on all flights and has changing tables in ALL aircraft lavatories.
My suggestions for airlines?
- DO hire a parent as a consultant/writer to create content for a highly-visible section of your website that is specifically geared to those traveling with young children.
- DO consider parents as you prepare your marketing plan for 2010 and beyond. If you’re looking for creative and fun ways to make your airline more appealing to families, check out this post.
My suggestions for parents?
- DO express gratitude when an airline or employee goes out of their way to make your flight more enjoyable.
- DO choose airlines that make an effort to provide amenities for families.
YOUR TURN: If you were casting a vote today for the “Most Family-Friendly Airline,” who would get your vote?




